eBay

Influencers

RoleProduct Designer
DeliverablesWeb & Native UI, UX
Timeline4 months

Designed eBay's first influencer platform, a virtual storefront where iconic names curate eBay items to share with their followers.

Check it out
Influencer StorefrontInfluencer storefront image 2

Elevating curation

Designed for discovery & easy sharing

Available on web and native, influencers can curate thousands of eBay items, enriching storefronts with rich media and sharing their collections to social media.

Influencer storefront image 3
Influencer storefront image 4, side AInfluencer storefront image 4, side B
Influencer storefront image 5

The Cast

Where Product Shapes Brand

After launch, eBay partnered with a group of influencers known as The Cast, each curating personalized storefronts. The product experience soon became a brand identity, with the masonry grid system established in Storefronts being the visual language of the campaign. This motif extended across E2E modules and ads, reflecting the richness and diversity of each influencer's curation.

Influencer storefront image 6Influencer storefront image 7
39+Influencers represented in The Cast
3.7MSite visits to Storefronts to date
1→4Markets with Storefronts: US, UK, Germany, Australia
882KIncremental purchase volume driven by Storefronts to date