eBay
Local Hub
Launched eBay's Local Hub, a neighborhood shopping experience that began in Germany which now serves as the model for global marketplaces.
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Map-based discovery
Making Local Visible
Working closely with the Maps designer, I integrated the dynamic map experience into the Hub's core flow. Users can visually browse items around them, making discovery more intuitive and immediate. Seeing inventory geographically added transparency and trust while elevating seller presence.
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Experience Strategy
Designing for Local Intent
We defined the Local Hub as an early anchor in the local buying journey. Clear guiding principles helped define the Hub's structure across an item, feature, and page level. The result was an experience tailored to eBay members and guests alike.
Launching Local
Media Rollout
As part of eBay Germany's local launch, the Local Hub featured prominently across TV, radio, and banners across eBay's site.
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Screen to street
Pop-Up Experiences
The launch extended into physical experiences, including a pop-up shop called the Buy Window in Berlin. The activation brought local sellers into the real world, strengthening trust in local commerce.
