san francisco 21:47
I was responsible for the buyer-facing user experience of eBay's first influencer platform, a virtual storefront where iconic names curate eBay items to share with their followers.
Check it out >Elevating Curation
Available on web and native, influencers can curate thousands of eBay items, enriching storefronts with rich media and sharing their collections to social media. The masonry grid and quick view modal enhance the browsing experience.
I.
Process
Establishing a feature set
Facing limited resources, we designed the Influencer Storefront by analyzing successful influencer programs across e-commerce and aptly integrating existing eBay features. A collaborative UXR study with Amplitude was instrumental in validating our design decisions and surfacing actionable insights for future iterations.
II.
The Cast
Evolving the Influencer program
Since its initial launch, our influencer program has evolved into 'The Cast,' eBay's curated media network of 22 passionate tastemakers—from stylists to A-List celebrities. Each member maintains a dedicated storefront, regularly updated with their unique selections. The team has developed a central hub that features all Cast storefronts, making their wish lists easily discoverable.
Marketing 'The Cast'
The Cast marketing intentionally calls back to the masonry grid design on Storefronts; this visual motif extends seamlessly across various ads and homepage banners, mirroring the rich & diverse array of items curated by influencers.
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22
Influencers represnted in The Cast
3
eBay markets, including the UK & Germany, where Influencer Storefronts are featured
400
Updates made by influencers to their storefronts this year
22
Colleagues I collaborated
with to make this project a reality across ads, marketing, product, & engineering
