Saguaro Bloom

Graphic Design & Branding

Client
Saguaro Bloom Diagnostics
Project role
Graphic designer
Project year
2021

Establishing a design ethos.

With the demand for diagnostic testing skyrocketing post 2020, Saguaro Bloom looked to evolve their digital identity as more customers sought their services. Saguaro required a designer to create a landing page that was sleek, professional, and user-friendly in addition to crafting logos for their new subsidiary ventures.

Testing Landing Page

Working alongside the product team, I conceptualized and designed an engaging landing page that puts Saguaro's offerings front and center. While emphasizing Saguaro's professionalism and trustworthiness, distinct content blocks help users seamlessly navigate various testing options.

Allergy Testing Logos

As an emerging component of their business, Saguaro's allergy subsidiary required a new logo for a variety of commercial uses. I aimed to compliment Saguaro's current floral branding in an elegant manner, while the improved aspect ratio increased versatility on the placement of letterheads and packaging.

Credits

Creative Direction

Jesse Kriege

Project Management

Jared Hill
Henry Meiklejohn